Jogos do Sul
- Visual Identity
- Creative Direction
The exhibition's starting point was in Palmas (TO), during the 2015 World Indigenous Games, when more than 2 thousand athletes from 23 countries competed in traditional sports. It was in this context that the group of 16 invited artists made their researches and developed art pieces displayed on the exhibit that took place at Centro Municipal de Arte Hélio Oiticica in 2016, Jogos do Sul".
The visual identity of the exhibition/catalog is based on Jogo da Onça, an indigenous Brazilian game. The intention behind the choice of the cover material, as well as the binding and unconventional formats within the catalog, was to bring the reader closer to the visual universe of the event in which the artists participated. Catalog printed in Pantone colours on Bold pollen paper 90g/m2, Offset 180g/m2 and Kraft 180g/m2 (cover).
Design Team: Fernando Chaves and Heloisa Weinschenck.