NYAM - ALICE's Mentorship Program.
(Not Your Average Mentorship)
- Creative Direction
- Visual Identity
For thousands of years, individuals have been formalizing methods to disseminate knowledge from the experienced to newcomers. In our current era, despite the diverse array of learning opportunities available to us, the most effective approach remains learning from another person, particularly through mentorship.
With this in mind, ALICE's HR team approached the Marketing team to collaborate on our Mentorship Program. We conducted research to explore similar programs, and subsequently developed a project lifecycle, branding, and naming.
Design team: Sean Cohen, Fernando Chaves, Talita Garcia.