Nenhuma futilidade será permitida
- Exhibition Concept
- Visual Identity
Nenhuma futilidade será permitida (No futility will be allowed) was my thesis project for my bachelor's degree in visual and product design at Esdi / Uerj. Held in the basement of Esdi, NFSP is the project of an exhibition that sought to instigate the thought based on ideas spread by graphic design exponents.
It brings together fragments of interviews and classic texts dating back from the beginning of the last century to those of contemporary times, as well as their possible unfolding. They are conceptions now convergent, sometimes divergent. Faced with such multiplicity, visitors were invited to assemble their own sets of ideas: those that they considered more intriguing or that they would like to discuss with friends, for example.
The exhibition took place between November 27 and December 11, 2014, receiving an audience of approximately 500 people.
Professor: Noni Geiger
The greatest benefit of the assembly system is that it encourages visitors to deepen their critical thinking. Much more than just reading the texts, visitors reflect on them and act by making their own collection. If at any time the public could be passive in the exhibition space, this way they become active. Above all, this system of second curatorship allows the exhibition to go out of its own space.